I really like Simone Perele, which sits between the rah-rah ease of Princesse Tam Tam and the pricy luxury of Eres. Enter Simone Perele, founded in 1948 by the Mlle herself, following the receipt of her diploma in corsetry making. She handled the design work, her husband Wolf took care of growing the enterprise, and together, the pair opened their first Parisian studio in the 9th arrondissement, at 8 rue de Montyon. Sixty-nine years later, the label opened its first Simone Pérèle-branded shop, in the 4th, at 84 rue de François Miron. (They have five boutiques in Paris, total — the one in the 4th, two in the 6th, one in the 14th and one in the 16th — plus one nearby, in Neuilly-sur-Seine.)
I love their bras, don’t feel strongly either way about their panties, and think American brands should have a lock on shapewear until Kim Kardashian is starring in The Golden Bachelorette. Ergo, these picks focus on the soutiens-gorge.
Pretty!!! Unlike Eres, which feels to me quite sexy/utilitarian, and unlike Princesse Tam Tam, which to me feels quite sexy/youthful, this is just super pretty. There’s a place for it! Underwire, with floral embroidery on tulle cups. Wish demi bra, $125
Love this in red if you’re into Valentine’s Day-themed lingerie. This is literally the first bra I’ve written about that has any level of padding, and it’s pretty minimal. Saga plunge bra, $140
This is the Wish bra above in a different colorway, and if I celebrated Valentine’s Day through color-coordinated underwear, this is definitely the one I would go with. Wish demi cup, $115
As bralettes go, this has very beautiful lace and very little support. Comete lace-trim tulle bralette, $115
If you’re looking for something equally pretty and delicate but have boobs that would much prefer a little support, consider the Comete, which has been “specially engineered with extra coverage and support for larger cup sizes.” Simone Perele Comete, $120