Princesse Tam Tam Is Entry-Level French Lingerie, and I Love It

I remember when I first started looking to buy a bra in France and walked into Princess Tam Tam. I had been raised on apple pie and Victoria’s Secret — where were the bras with padding? With small pillows, embedded in the stitching? Mais non. It was such a sartorial shift from what I was accustomed to that I think I walked out without buying anything. These were the non-inflated bras I had always dreamed of; I just couldn’t believe they existed.

That was a while ago now, and obviously we’ve collectively moved beyond the trend of B cups dressed up as D cups. I still love Princesse Tam Tam, and all my favorite underwear is from there. It’s definitely not cheaper (there are cheaper options on this list), but it’s a fraction of the truly pricy lines, like Eres. It’s probably no accident that the line was founded by two women, Loumia and Shama Hiridjee, almost 40 years ago (1985, specifically). Like Eres, it feels like lingerie designed by women for women, not by some weird dude in Ohio for really sad girls working overtime to stoke a really specific kind of desire.

Two important notes: I’m including Princesse Tam Tam even though they don’t deliver to the US, just to get them on your radar for your next trip to France. (If you’re super motivated, there’s always reshippers like Easy Delivery, which, for a fee, will forward your package from France to the U.S.)

And as your resident B cup, I want to note that a lot of their bras are unwired or unstructured, so this might not be the best choice for larger cups.

I love the light ‘n’ bright collection shown above, which is from the new spring line — the briefs are 15€ and the bras are 25€.

Full coverage! Very cute! No thongs! Hypnose briefs, 29€

A triangle bra with moderate support, no wires, and double straps at the shoulders. The Ella, 59€

It may not look like it, but of all the choices here, this one has the most support and is fully wired. Embroidered stretch tulle in a very sweet pink. Eden bra, 59€