All posts tagged: princesse tam tam

Princesse Tam Tam Is Entry-Level French Lingerie, and I Love It

I remember when I first started looking to buy a bra in France and walked into Princess Tam Tam. I had been raised on apple pie and Victoria’s Secret — where were the bras with padding? With small pillows, embedded in the stitching? Mais non. It was such a sartorial shift from what I was accustomed to that I think I walked out without buying anything. These were the non-inflated bras I had always dreamed of; I just couldn’t believe they existed. That was a while ago now, and obviously we’ve collectively moved beyond the trend of B cups dressed up as D cups. I still love Princesse Tam Tam, and all my favorite underwear is from there. It’s definitely not cheaper (there are cheaper options on this list), but it’s a fraction of the truly pricy lines, like Eres. It’s probably no accident that the line was founded by two women, Loumia and Shama Hiridjee, almost 40 years ago (1985, specifically). Like Eres, it feels like lingerie designed by women for women, not by some …