Sezane Black Friday: It doesn’t exist.
We’ll see if things change for 2025 — but as of 2024, the brand did nothing. I did get an email from Sézane this morning, but it had nothing to do with Black Friday — rather, it teed up the December 1 debut of the collab with Paris-based (but Spain-born) designer Maria de la Orden. That’s it: No sales. Sézane is French! And at least so far, it cannot be convinced to run sales to the American calendar.
That said: While there’s no official Black Friday sale, there are still sale pieces on the site — you just need to go to the remnants of the Archives sale. There’s plenty of great stuff there if you don’t mind shopping for summer — the pickings are a little all over the place (there’s exactly zero pieces of knitwear size medium).
In the coming days, we’d bet that Sézane will follow the 2024 model with various holiday promotions — last year we saw an offer for a “limited-edition tote bag” with pre-Thanksgiving purchase that was not totally dissimilar from previous years’ Thanksgiving-themed promotions, like the 2021 neck scarf. Interestingly, I — a repeat online shopper and newsletter subscriber — did not receive this email, so the deployment seems a little scattershot. I saw it on the homepage this morning, but then, when I went back to screenshot it a couple hours later, noticed that it had been taken down, so not sure what’s happening there. Maybe it was a one-day-only offer?
From 2024:
You won’t be surprised to hear that French brands do not observe Black Friday (i.e. the shopping-centric day after the extremely American holiday of Thanksgiving) like U.S. brands. This is not to say that the term “Black Friday” hasn’t made its way to Paris — it has. But the French have their own sale periods, and they do not align precisely with ours: Look for big sales in January and June.
But surely Sézane — a brand with coming up to a half-dozen shops in the U.S. — must participate in Black Friday in some way? Mais non. I imagine that it’s part of their extremely valuable French identity to, in fact, not celebrate it, the same way that their New York City boutique used to be closed on Monday, à la française.
Of course, this could change, as the brand expands its footprint in the U.S. In 2022, it promised a “Black Friday surprise” that didn’t amount to anything. So time will tell — but as of today, what’s safe to say is that the brand hasn’t recognized Black Friday in the past. We’ll see if that changes in a few weeks.
In the meantime, though, there are plenty of ways to get the brand at a discount, without waiting for a currently mythical Sezane Black Friday sale. Your options include:
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- The Archives, which used to be their big, twice-yearly sale and now functions as more of a permanent sale section. Obviously the selection is best when the Archives first open for business, in January and uly. Subscribe to their newsletter for updates, because the best stuff goes really fast.
- Their outlet shop in Paris, on rue d’Uzès, around the corner from the main store on rue Saint-Fiacre. See this trip report for details on the pricing structure (for example, all coats are €100), selection, and photos.
- Resellers like Poshmark, where prices are set by resellers but in my estimation hover around 30% of retail
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And of course, don’t miss our piece on Sézane dupes, which includes a few ideas for getting more for less.
Here’s hoping for a more festive take in years to come. If it happens, I’ll update this post.
