Is Louis Vuitton Cheaper In Paris?

Is Louis Vuitton Cheaper in Paris? is part 4 in an ongoing investigation. Please also see Is Chanel Cheaper in Paris?, Is Sézane Cheaper in Paris? and Is Diptyque Cheaper in Paris?

If you’ve read our previous stories investigating whether famous French brands are cheaper in France — you’ve probably guessed that indeed, the answer to this question — Is Louis Vuitton cheaper in Paris? — is yes.

Unlike Chanel, Louis Vuitton offers online shopping, which made comparing prices easy. Here we go!

Is Louis Vuitton Cheaper in Paris: The Handbag

Let’s start with the Neverfull.

neverfull tote bag

The Neverfull GM is a large tote bag in Damier Ebene canvas and natural cowhide trim — “it is ultra-roomy but never bulky.” (I bet it can get bulky.) In USD, it’s $2100. Let’s say you’re buying it in New York City, so we’ll add 8.875%, the current sales tax. Your total bill is now: $2286.19

So taking things across the pond: Your price is now 1550€. Using the current conversion rate,  that comes to $1,708.50. Maybe you’re paying in cash, but probably not, so we’ll add 3% in foreign-transaction credit card fees, for $1759.75. Now for the good news: We’ll subtract 12% in VAT refund for residents of non-EU countries. (Yes, VAT is 20%, but when you claim your VAT refund, you give up some of it for admin fees, the Frenchest thing in the world.) Our final price, for buyers in France, is: $1548.58.

This means that our final calculations are as follows: Buying it in the US: $2286.19. Buying it in France, and taking advantage of your VAT refund: $1548.58. This means you’ll save a substantial 32.27%.

The Perfume


Rose des Vents! It’s the only Louis Vuitton perfume I like, so let’s use the 100-ml bottle as our point of comparison. It retails on the LV US-facing site for $320. We’ll ad some good ol’ NYC sales tax at 8.875$, which means our US total is $348.40.

Obviously we can just buy it in France instead! And I’m betting it’ll be substantially cheaper. It’s up on the LV site for 280€ — at today’s conversion, that’s $308.50.

Now we’ll go through our normal routine of adding 3% (for foreign credit card transactions) and deducting 12% — and the total is: $279.62. Remember, the minimum for the VAT refund is 100€ per shop. Luckily, with Vuitton costing what it does, we’re in danger of falling below that figure.

Long story short: You’ll save 19.8%.

Something I’m noticing is that it looks like once all the fees (for foreign card transactions) and deductions (for VAT refund) are assessed, the price in euros is basically just the same number, but in dollars. (For example, this 280€ perfume ends up being $279 once all is said and done.) We’ll see if that holds true with this final example!

The Wallet

Let’s finish up with something from the petite maroquinerie: the classic Victorine wallet.

victorine wallet from louis vuitton - is louis vuitton cheaper in france

The Victorine, in France, is a tidy 450€. If our calculations hold, it’ll end up being around $450 post-VAT .

But let’s start with the US cost. If you buy the Victorine in the US, it’ll cost $575. For the last time, let’s add New York City sales tax, and it comes to $626.03.

Now let’s head to France, where we’ve established that the cost is 450€. With foreign card transaction fees, that’ll be $463.50. But now we get to do the fun part, which is subtracting the VAT refund of 12%. That means our total is $407.88.

Our final figures: The Victorine is $626.03 in the US, and only $407.88 in France (I note that this is much less than my prediction above, for $450). That means you’d save 34.84% by shopping in France versus here at home!

Honestly, I didn’t think the price differential would be as substantial as it’s proven to be. If you’re debating whether or not to buy big French brands on your trip to Paris, this is some pretty compelling evidence.

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Filed under: curated shopping, paris


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Hi, I'm Diana. I've written about travel for The Wall Street Journal, Buzzfeed, The Cut, Travel + Leisure, Outside, and lots of other places. This is my blog.